In a world where everyone has a camera in their pocket, true photography remains an art form that deserves specialized support. For nearly a century, Jessops has stood as a pillar of the UK photography community. As the brand celebrates its 90th anniversary in 2025, it remains the premier destination for both budding hobbyists and seasoned professionals looking to elevate their craft.
Whether you are looking to upgrade your kit, master a new skill, or print your favorite memories, here is why Jessops should be your first choice.
A Legacy of Trust and Expertise
Founded in 1935 by Frank Jessop in Leicester, the brand has evolved from a small specialist retailer into a “photography giant”. Unlike general electronics stores, Jessops is dedicated exclusively to imaging. This specialization means that when you walk into a store or visit their site, you aren’t just buying a product; you are tapping into decades of industry knowledge.
Their commitment to “expert advice” is a core pillar of their business. As highlighted on their blog, they don’t just sell cameras; they help you understand them, offering guides on mastering essentials like aperture, shutter speed, and ISO so you can move beyond “auto” mode.
Unrivaled Product Range
Jessops offers a comprehensive selection of the world’s leading brands, including Canon, Nikon, Sony, Fujifilm, and Olympus. Their inventory spans the full spectrum of imaging needs:
- Cameras & Lenses: From beginner-friendly mirrorless bodies to professional-grade DSLRs and specialist lenses.
- Drones & Video: Catering to the modern creator with top-tier drones and vlogging equipment.
- Accessories: A vast array of tripods (including Manfrotto), bags, and lighting to complete your setup.
Why You Should Buy from Jessops
Beyond their extensive catalog, Jessops offers unique services designed to make your photography journey seamless and affordable.
1. The “Trade-In & Trade-Up” Promise
Upgrading your gear is effortless with Jessops’ trade-in service. You can exchange your old cameras and lenses for cash or credit towards a new purchase. They provide free, insured collection from your home and quick online quotes, effectively lowering the cost of the latest technology.
2. Jessops Academy: Learn from the Pros
Jessops distinguishes itself by investing in you. The Jessops Academy offers courses, workshops, and photo walks led by experienced trainers. Whether you want to understand your new camera or master landscape photography, these courses turn “curiosity into creativity,” ensuring you get the most out of your investment.
3. Peace of Mind and Support
Buying from Jessops comes with guarantees that online marketplaces often lack. They offer a Free Camera Set Up service in-store, where experts unbox and configure your new device for you, ensuring you leave ready to shoot. Additionally, their trusted reputation (backed by entrepreneur Peter Jones since 2013) ensures reliable customer service and warranty support.
Conclusion
For 90 years, Jessops has helped generations capture life’s most meaningful moments. They offer a perfect blend of high-street accessibility and online convenience, backed by genuine passion for photography.
If you are ready to take your images to the next level, visit Jessops.com today. Explore their latest offers, sign up for their newsletter for exclusive deals, and join a community that truly understands your vision.









